Justin Sinkovich, EdD, is an entrepreneur, technology strategist, innovation researcher, and educator working at the intersection of entrepreneurship, emerging technology, AI, and organizational transformation. He serves as Associate Dean of Academic Programming and Operations for the School of Business and Entrepreneurship at Columbia College Chicago, where his work spans academic leadership, entrepreneurship, AI strategy, digital business, and innovation. He holds a Doctor of Education in Organizational Change and Leadership from the University of Southern California (USC), Master of Arts Management from Columbia College Chicago, and a Bachelor of Business Administration from University of Tennessee, Knoxville.
Justin is also Chief Strategy Officer at SoundSafe AI, where he guides strategy for AI technologies that correlate multimodal audio, video, sensor, and operational data to generate trusted operational and decision intelligence. The company’s work spans applications including manufacturing efficiency, infrastructure insights and resilience, media authentication, and deepfake and synthetic media detection. His work at SoundSafe reflects a broader focus on how emerging technologies move from creative and entrepreneurial environments into enterprise and critical infrastructure applications.
Throughout his career, Justin has specialized in leading startups and established organizations through new technology paradigms. He co-founded the Webby Award-winning digital music platform Epitonic, which was acquired by Palm Pictures, where he subsequently worked as an executive. He later consulted for Bay Area technology and digital media companies before becoming the Director of Digital Distribution and Promotion at Touch and Go Records and Distribution, guiding the transition of one of the largest independent music companies and twenty distributed labels into their era to digital distribution.
Justin remains actively involved in the creative economy as a partner at Solid Brass Records, an independent label focused on reissues and new independent music. His own background as a musician and producer continues to inform his perspective on the relationship between creators, technology, intellectual property, and emerging business models.
Drawing on experience across startups, technology, higher education, and the creative industries, Justin advises organizations and entrepreneurs navigating AI strategy, emerging technology, entrepreneurship, innovation, digital transformation, and organizational change. His work is grounded in a central interest: how organizations can recognize technological shifts early, adapt effectively, and turn emerging capabilities into sustainable opportunities.